Radiohead is unsigned, meaning they don't have a contract with a big music publishing multinational. This gives them a lot of freedom, to the point that it is now possible to pre-order their album, In Rainbows, in download form for.... the price that you set yourself!
Wishing them a lot of success as such experiments could shake the big record labels a bit more, or encourage others to follow Radiohead's track. Some will get it for a very low price, but putting trust in the buyers certainly will make that lots of people will actually be honest, and pay a reasonable price.
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